Edinburgh 0131 332 0678 Aberdeen 01224 593 353

Product Launch Dinner

Product Launch Dinner

100 guests/New product/Exciting/Baby/Mother/Pink/Blue/Nursery/Flowers/Silver birch trees/ Cameron House Hotel/ Loch Lomond/ Drinks reception cruise/Big reveal

The sun was shining on the beautiful Cameron House by Loch Lomond as we arrived to begin our set up. Guests had been in an all-day meeting, so were relieved to attend the pre-dinner drinks reception on-board a Loch Lomond Cruise.

Meanwhile, we were busy transforming the meeting room in to a dinner room with a difference. The purpose of this evening was to inform the Sales team about a new product for Mothers to use throughout their pregnancy and allow them to sample this and ask any questions they may have. This was a very exciting and important celebration for the team.

The 1 metre high product prop took pride of place in the middle of the stage at the front of the room. As this was ‘top secret’ until the big reveal later in the evening, it was covered with silk material.

The ten tables in the room were set with baby blue and baby pink linen with beautiful floral centre pieces sitting in gingham baskets. Uplighting was placed around the perimeter of the room, creating extra ambience and a completely different feel to the conference room.    

As guests entered the room, they were asked to choose a table number from a silver birch tree. Six small silver trees stood at either side of the entrance with table numbers hanging from them in pink and blue. The guests were amazed at the transformation, especially in such a short space of time.

Guests were welcomed to the dinner shortly before the product reveal took place. As the Senior Brand Manager removed the material from the prop, two confetti cannons were released across the room. The actual product was handed out to guests at each table, along with feedback forms for their comments. They then enjoyed a three course meal before making their way to the bar for some after dinner refreshments.

It was a pleasure to be a part of this exciting evening, especially as the theme was so unique!